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Waiste Vintage Brighton Pop-Up Shop

11 June 2017 No Comment

Spilling over with bohemian fashions and lush hanging houseplants, Waiste Vintage is seriously on-trend. But while free-loving looks and botanicals have only grown on mainstream fashion in the past couple of years, there’s nothing faddy about this team’s love of Seventies style.

Waiste Vintage Brighton

It’s only owners Sara Thomas and Oliver Tooze’s Northern accents – his strong and hers a softer singsong – that give away the fact they’re not actually from early ‘70s LA. All flowing hair, floaty frocks and flares, the couple joined forces with Spiderplant founder Alice Sharville to launch their concept pop-up earlier this year, combining years of experience selling vintage online and plants at other local shops and events.

Waiste Vintage Brighton Sara Thomas

“It actually turned out that we were both planning to ask the other”, Oliver says of the partnership. “We’ve all been inspired by vintage shops in LA and Amsterdam, where they create more of an experience and the plants look amazing in the window.”

Waiste Vintage Brighton

Waiste Vintage Brighton

As well as the front of the shop, plants are dotted among the vintage clothes and accessories and hang from the ceiling and walls as you follow a mural up the narrow stairs of the three-storey North Laine store. The top floor is currently given over to greenery, but Oliver explains that the plan is to combine the offering more evenly throughout if they extend their lease, which sounds likely thanks to the growing popularity of the hotspot as we enter tourist season.

Waiste Vintage Brighton Spiderplant

“It’s been going really well, with trade picking up on weekdays as well as weekends now the city is becoming busier” Sara says, while trying to stop their 3-month-old puppy Stanley from licking a steady stream of customers as we talk. “We’ve also introduced new Summer opening hours of 11am till 7pm in the week and 10 – 6 and 11 – 5 on Saturday and Sunday, as people are out later.”

Waiste Vintage Brighton

Sara’s been selling vintage online at www.waiste.co.uk for nearly 5 years and also blogs as an ASOS Insider and her own site Waiste blog. The move to a bricks and mortar store was born from both practical and personal need: “I physically couldn’t store all the vintage anymore and really wanted to have a place where people I could meet people and talk to them about the clothes – and so they could feel the fabrics”.

Waiste Vintage Brighton

Coupled with its incredibly Instagrammable aesthetic and laid-back Seventies sounds, this tactility is one of Waiste’s key selling points – the plants, rugs and wall-hangings all beg to be touched give the feeling of being in (very cool) friend’s home, rather than a shop. The best-sellers – dresses, fringe-waistcoats, Western belts, knits, tooled leather bags and cacti – all have that hands-on element in common. And as part of the project’s natural evolution the pair plan to introduce homewares to complete the “lifestyle” offering.

Waiste Vintage Brighton

So, how does Sara explain the recent resurgence of the Seventies vibe she lives and breathes? Quite simply: “It was just the best time to be alive”. Join the movement at 3 Gardner Street, North Laine, Brighton.

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