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Style Heroes – Brighton Superga store

12 July 2015 No Comment

Superga Brighton

What? Brighton’s new Superga store

Where? 1B North Street Quadrant (next to the Clock Tower)

Superga Brighton

Why? Though you may have only noticed Superga’s canvas trainers become as commonplace as Converse and Vans over the last few years, the Italian brand has actually been around since 1911, when it first introduced vulcanised rubber soles to the people of Turin.

Superga Brighton

After closing during the war, the Superga factory reopened and diversified to include sport shoes and rubber rain boots.

Superga vintage floral print trainers

But it’s the classic 2750s lining the white walls of Brighton’s sparsely decorated Brighton store that caught our eye when passing by the Clock Tower. Versatile, light, everyday shoes are lifesavers in the hot summer months, when sandal straps and flip flop thongs cut and chafe. (Plasters, blisters and bleeding feet really let a look down.) And these come in every colour you could dream of, plus a growing range of prints and fashion styles.

Go for a fashion game, set and match in a classic preppy white pair, perfect a pretty outfit in Liberty art and vintage floral print or inject a pop of colour on dress down days with Sunflower yellow trainers.

More? Sadly the Liberty art print range isn’t available in the Brighton store, but you can browse and order online here.

Superga kindly sent us a voucher to celebrate the opening of the new Brighton store – so expect to see some of those classic whites popping up in outfit posts soon…

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