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Daywear for Dames by Frantic About Frances

1 April 2014 No Comment

Pin-up lingerie brand Frantic About Frances has launched its first ever daywear fashion collection, inspired by 1940s to early ‘60s patterns.The new Daywear for Dames range consists of six pieces, which can be mixed and matched to create four separate outfits.

Daywear for Dames

“The collection is authentic to the post-war era, is wearable and comfortable and uses modern fabrics with an eye to vintage detailing” designer Jenny Mearns explains.

“Each item has been adapted from original vintage patterns and – as there is so much variation in women’s clothing sizes – is made-to-measure to ensure a perfect fit for every individual customer.”

Here, Jenny talks us through the new designs:

Daywear for Dames

Forties fashionista

Judy – a pinafore skirt with scalloped detail to the front & back bodice

Tulip – an A-line skirt that is perfect for everyday wear, featuring cute tulip shaped pockets for your essentials!

Bacall – a short-sleeved blouse with cute cherry buttons and beautiful pin-tucks on the upper & lower bodice

Mildred – this housedress features original vintage buttons on the back, pockets and ric rac trimming

Daywear for Dames

Mid-century madam

Doris – a sleeveless blouse with original vintage printed cotton for the collar

Baby – a super-cute swirl day dress, perfect for daily wear

Daywear for Dames

Jenny plans to add capri pants and high-waist shorts to the range for summer and also offers a ‘bring your own’ service, turning customer’s favourite fabrics into dream dresses.

To browse and buy items from the Daywear for Dames collection, visit www.franticaboutfrances.org.uk.

Credits: Photographer: Hanson Leatherby  Model: Acid Doll Hair & Make-Up: Pretty Me Vintage Fans: The Vanity Case Hats: Jazzafine Location: Brighton Vintage Holiday Let Shoes: Miss L Fire

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