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Crafty Magazine – from blog to book

8 September 2013 No Comment

Last year an e-mail dropped into my inbox asking if I’d like to contribute to a book about vintage fashion. The commissioning editor at Brighton-based craft publisher Rotovision had found me via Twitter, been impressed with the site and followed links to my other work.

Crafty Magazine feature - Blog to Book by Jo-ann Fortune

Using the internet as a talent scout is a way of working that’s becoming increasingly common for time-pressed publishers looking for talent with a proven track record. And while I was just one of several writers who helped to create The Vintage Pattern Selector, published by Bloomsbury in late 2012, many other bloggers have secured full book deals and even series through building their brand online.

It’s this phenomenon that I explore for a four-page feature in Crafty Magazine this month, offering industry insight and telling the stories of three craft bloggers who made the successful transition from blog to book.

Crafty Magazine feature - Blog to Book by Jo-ann Fortune

As this is a magazine celebrating all things creative, illustrator Sophie Higginson refreshed the dreaded contributor head-shots with original artworks – guess who…

Illustration of Jo-ann Fortune by Sophie Higginson, commissioned for Crafty Magazine

See more of Sophie’s sketches at www.sophiehigginson.com and find your nearest Crafty Magazine stockist at www.craftymag.com.

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