Classic postcard prints restored
A collection of classic postcard images, taken between 1960 and 1975 have been restored and are now available to view in an online archive and to purchase as prints. Photographer John Hinde created images of high quality color saturation and employed staff photographers as demand for his carefully-choreographed British holiday images grew: Irish Central reports that for the year ending September 1966, Hinde printed more than 32 million color post cards which were sold across the world.
Co-founder of the John Hinde Collection, Michelle Abadie, says: “A year ago John Hinde Ltd entrusted us, John Hinde Collection, with the task of scanning, and digitally restoring some of the original 5 x 4 transparencies, that were used to print the postcards half a century ago.
“Some of the images have taken 60 or more hours of painstaking Photoshop work to remove the effects of age and neglect. We have tried to be faithful to the original photograph rather than try to ‘recreate’ the postcards. Seeing these photographs at 30″x 24″ reveals some of the extraordinary detail that is lost in the comparatively tiny postcards, for which the extensive planning was meant.”
All image credits: John Hinde Ltd / John Hinde Collection Ltd