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Classic postcard prints restored

27 June 2012 No Comment

A collection of classic postcard images, taken between 1960 and 1975 have been restored and are now available to view in an online archive and to purchase as prints. Photographer John Hinde created images of high quality color saturation and employed staff photographers as demand for his carefully-choreographed British holiday images grew: Irish Central reports that for the year ending September 1966, Hinde printed more than 32 million color post cards which were sold across the world.

John Hinde print - Piccadilly by Night, London
Piccadilly by Night, London

Co-founder of the John Hinde Collection, Michelle Abadie, says: “A year ago John Hinde Ltd entrusted us, John Hinde Collection, with the task of scanning, and digitally restoring some of the original 5 x 4 transparencies, that were used to print the postcards half a century ago.

“Some of the images have taken 60 or more hours of painstaking Photoshop work to remove the effects of age and neglect. We have tried to be faithful to the original photograph rather than try to ‘recreate’ the postcards. Seeing these photographs at 30″x 24″ reveals some of the extraordinary detail that is lost in the comparatively tiny postcards, for which the extensive planning was meant.”

John Hinde print - The Promenade, Havre-des-Pas, Jersey, Channel Islands
The Promenade, Havre-des-Pas, Jersey, Channel Islands

Since launching at London’s Royal Festival Hall as part of the Vintage Festival at the South Bank in July 2011 there has been significant interest in the restored images, five of which are to be included in ‘London, Portrait of a City’, published by Taschen this month. The John Hinde Collection have also recently supplied scans for the packaging of artisanal chocolates currently being sold exclusively at Selfridges.
Michelle admits to being “baffled” at the fact the company didn’t do any images of Brighton, but there are plenty of other great British and Irish seaside and city images within the collection, among others from around the world. Here are a few of our favourites:

John Hinde print - The Royal Festival Hall, London
The Royal Festival Hall, London

John Hinde print - Tamar Bridge, Plymouth, Devon
Tamar Bridge, Plymouth, Devon

John Hinde print - Battersea Park Lido, London
Battersea Park Lido, London

John Hinde print - On the road to Keem Strand, Achill Island, Co. Mayo Ireland
On the road to Keem Strand, Achill Island, Co. Mayo Ireland

John Hinde print - Motor Racing at St.Ouen's Bay, Jersey, Channel Islands
Motor Racing at St.Ouen’s Bay, Jersey, Channel Islands

John Hinde collection - Pentewan Sands, Cornwall
Pentewan Sands, Cornwall

All image credits: John Hinde Ltd / John Hinde Collection Ltd

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