Fashion and Dress History graduate Gemma Cockshott turned her passion for vintage into a business last year when she set up Just Vintage Clothing Co, selling 1930s to 1980s womenswear online and at vintage fairs. Here she shares her top five tips on how to buy vintage and gives you the chance to win a £35 voucher so you can put your skills to the test.
Date from the detail: It’s not uncommon for styles to repeat themselves over time, for example did you know in the 1960s there was a resurgence of ‘20s style? There have been a few items over the years that have made me think twice about the dates and it’s always been the smallest details that have given the age away – a hemline or fastening.
Look for labels: When sourcing I look for labels as they tell me an awful lot about an item of clothing or even more if they don’t have one. But I am always keeping an eye out for quality, as a label-less dress if made by a gifted dressmaker is often better quality than I can find on the high street.
Study the social: The social impact of dress can help give you and any buyer respect for an item – it offers context. When dating an item it’s also really helpful to have an understanding of what a garment would have represent socially at the time. A prime example of this is fashion from the 1940s; if you remember that fabric was on ration, when you start looking at garments from this era you can see where the designer has made clever savings.Read the full story »
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